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This famous Sydney Harbour Bridge Landmark site impacts monthly on over 12 million people. The evening traffic is presented with a huge brillinatly lit image with head on unrestricted viewing for all of a kilometre.
Your brand will dominate Australia's busiest outlet and will become part of the "LOOK OF SYDNEY".
Day and night, 7 days a week, 12 months a year, the giant colourful neon lit image and time and temperature reinforce top of minda awareness of your brand and provides positive support for the entire product range.
Landmark advertising reinforces awareness derived from other initiatives and supports the brand during periods of lower expenditure.
Som e of the special values of this site include.
- Directly relates to 400,000 people each day. GRP's are calculated at 9.36 (almost 10% of Sydney's population).
- The Time and Temperature display constantly attracts attention to the sign and provides highly reagarded public information.
- Cost per thousand is a low 0.06c. This provides economical positive support to the brand and supplements more costly short term campaigns which may concentrate on information rather than branding.
This is truly a sign of the times. A sign in tune with today's mass marketing strategies. It has to be the best available signage site in Sydney. But only available until an imaginative modern marketer snaps it up.
Great signs are the ultimate expression of a company's community standing making an irrefutable statement that -
We are reliable
We are here to stay
We are part of your lives
We will stand by our product
View Audience Estimates for the Harbour Bridge and Tunnel, North Sydney.
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